Make sure you're using an appropriate cleanser. Using a non-suds, sulfate free cleanser such as Hair Rules Daily Cleansing Cream will ensure your hair is left clean and hydrated, without stripping hair of its natural oils. This helps hair to retain its softness and pliability, which unleashes its optimal potential. Conventional shampoos can prevent textures from looking their best and make it difficult for you to recognize your true texture.

Using a non-suds cleanser also helps your conditioner work more effectively. Try using Hair Rules Quench Ultra Rich Conditioner. This thick, concentrated conditioner, hydrates, moisturizes and softens the driest, parched, hard hair.

For optimum results when styling, start with soaking wet hair. Apply a generous amount of product to further saturate the hair, preferably in the shower.

Do not touch hair until completely dry. When drying hair, use either portable hood dryer or a diffuser. If diffusing, use caution touching hair as to not disturb curl pattern.

Fluff and shake hair. Never comb or brush dry curls.