Straight Texture

Type 1A-B

Texture Spectrum Chart - Straight: 1A, 1B, 1C; Straight-Wavy, Wavy: 2A, 2B, 2C; Wavy-Curly; Curly: 3A, 3B, 3C; Curly-Kinky; Kinky: 4A, 4B, 4C

Your straight hair products

ALOE-GRAPEFRUIT PURIFYING SHAMPOO
ALOE-GRAPEFRUIT PURIFYING SHAMPOO
QUENCH ULTRA RICH CONDITIONER
QUENCH ULTRA RICH CONDITIONER
NOURISHMENT LEAVE-IN MOISTURIZER
NOURISHMENT LEAVE-IN MOISTURIZER
BLOW IT ALL OUT
BLOW IT ALL OUT
LIFT BOOSTING SPRAY
LIFT VOLUMIZING DRY SHAMPOO
VOLUMIZING HAIR SPRAY
VOLUMIZING HAIR SPRAY

ALOE-GRAPEFRUIT PURIFYING SHAMPOO

$ 47.99 Save $ -47.99

Cleansing for all hair textures.

Aloe-grapefruit purifying shampoo gently removes product buildup and environmental residue from scalp and hair, restoring movement and shine. The accumulation of products on kinky, curly and wavy hair can weigh it down. In extreme cases, this congestion can cause a dry, flaky scalp. This formula combines soothing aloe with purifying grapefruit and mild cleansers to clarify and decongest hair, without stripping the scalp of natural oils.

HOW TO USE

Wet hair and apply liberally, massaging in a circular motion, from root to ends. Squeeze and pull hair in one direction, out and away from the scalp, to minimize tangling. Rinse thoroughly.

Follow with QUENCH or NOURISHMENT conditioner.

Recommended for: Straight and wavy hair every day, curly hair 1 to 3 times per month, kinky hair once a month.

INGREDIENTS

Water, Cyclopentasiloxane, Butylene Glycol, C12-15 Alkyl Benzoate, Persea Grattissma (Avocado) Oil, Phenyl Trimethicone, Honey, Hedychium Coronarium (Awapuhi) Root Extract, Cymbopogon Schoenanthus (Lemongrass)Extract, Humulus Lupulus (Hops)Extract, Olea Europaea (Olive Fruit)Oil, Coix Lacryma- Jobi Seed Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Glycerin, Dimethiconol, Glyceryl Stearate, Isodecyl Neopentanoate, Ppg-5-Ceteth-20, Ethylhexyl Methoxycinnamate, Fragrance, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Triethanolamine, Dmdm Hydantoin, Disodium Edta, Iodopropynyl Butylcarbamate
ALOE-GRAPEFRUIT PURIFYING SHAMPOO
ALOE-GRAPEFRUIT PURIFYING SHAMPOO
ALOE-GRAPEFRUIT PURIFYING SHAMPOO
ALOE-GRAPEFRUIT PURIFYING SHAMPOO

LIFT BOOSTING SPRAY

$ 19.99 Save $ -19.99

Instantly boost volume and create texture.

Our new Hair Rules Lift Boosting Spray boosts your volume and creates texture in limp locks. Gentle starches absorb excess oil and product build-up, while vitamin e and wheat proteins strengthen and protect the hair. Neutralizes odors and refreshes your style in between washing with a light fresh scent.

Who is it for: Straight to wavy textures and fine, thin, flat, limp hair. Safe for color and chemically treated hair. Recommended for straight styles and wavy to curly textures (types 2a-3b).

HOW TO USE

Shake well, spray through dry hair, applying at roots or where you need texture and volume.

INGREDIENTS

Butane, Propane, SD Alcohol 40-B, Oryza Sativa (Rice) Starch, Cetrimonium Chloride, Fragrance, Disteardimonium Hectorite, Cyclopentasiloxane, Panthenol, Hydrolyzed WheatStarch, Hydrolyzed Wheat Protein, Tocopherol Acetate.


WARNING: FLAMMABLE. Contents under pressure. Avoid spraying near eyes. Do not store or use near fire or sources of heat. Protect from sunlight and do not expose to temperatures above 120 f/50c. Do not pierce or burn, even after use. Do not spray on naked flame or any incandescent material. Keep out of the reach of children. Use only as directed. Intentional misuses by deliberately concentrating and inhaling the contents can be harmful or fatal. Do not use on broken skin. Stop use if rash or irritation occurs consult a physician.

LIFT BOOSTING SPRAY

VOLUMIZING HAIR SPRAY

$ 19.99 Save $ -19.99

Holds styles without stickiness

Our Volumizing Hair Spray was just awarded Editor's Choice as best finishing product for curly textures by the experts over at NaturallyCurly. This award-winning, multi-textural, all-purpose hairspray with superfine dry-mist technology protects against humidity and is great for building volume in straight, wavy or curly set styles without stickiness. Strong enough to build hair high and create big, beautiful, kinky curly styles.

PLEASE NOTE THIS PRODUCT CAN ONLY BE SHIPPED VIA GROUND TRANSPORTATION.

HOW TO USE

To apply, shake well before use, hold about 10 inches away from hair and spray in even strokes. Use all over to set style or as needed to refresh hair.

INGREDIENTS

SD Alcohol 40-B, Hydrofluorocarbon 152a, Butyl Ester of PVM/MA Copolymer, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Water, Aminomethyl Propanol, Dimethyl Stearamine, Fragrance, Glycerin, Tocopheryl Acetate, Panthenol, Cyclopentasiloxane, Lactamide MEA


Free of Parabens, Sulfates, and Phthalates.


WARNING: FLAMMABLE. Contents under pressure. Avoid spraying near eyes. Do not store or use near fire or sources of heat. Protect from sunlight and do not expose to temperatures above 120 f/50c. Do not pierce or burn, even after use. Do not spray on naked flame or any incandescent material. Keep out of the reach of children. Use only as directed. Intentional misuses by deliberately concentrating and inhaling the contents can be harmful or fatal. Do not use on broken skin. Stop use if rash or irritation occurs consult a physician.

VOLUMIZING HAIR SPRAY

Your straight hair

Type 1A-B

Hair has no pattern to it and lies flat against the head. It can be thin and fine, or coarse and thick. It needs volumizing and strengthening ingredients to keep it healthy-looking and vibrant.