We exclude the following harmful chemicals from all of our products.


Sulfate is a foaming agent that existed in most, if not all traditional shampoos that foam or bubble. This harsh detergent is the same ingredient in dish washing liquid! It harshly strips natural oils from your hair. All of our products are sulfate-free in order to preserve your hair’s natural moisture.


Parabens are most widely used in cosmetic and personal care products as a preservative to extend the shelf life of a product to prevent growth of bacteria. A 2004 study by Dr. Philippa Darbre published in the Journal of Applied Toxicology found parabens in breast tumors. However, the FDA states in its official post on parabens "the study did not show that parabens cause cancer.” All of our products are paraben-free in honor of your total well-being.


Phthalates are most commonly found in synthetic fragrance, plastic shower curtains, children’s back packs, personal care etc. Phthalates have been known to cause infertility, birth defects and decrease sperm count. All of our products are phthalate-free and we use only safe water-based fragrances.  


Many hair and beauty products are tested on animals in ways that creates untold suffering. This is an unnecessary practice. All of our products are cruelty-free because we love not only our customers, but all of the earth’s inhabitants.